Business Development Foundation
Starting your own business, growing beyond your existing network or entering a new market requires a clear foundation: who your client is, what you offer, and how to reach them
Who this is for
Consultants, small and mid-market companies in industrial B2B that are ready to start their business or grow but do not yet have the foundation: clear positioning, a defined client profile, well-packaged offers and a structured path to new business beyond your existing network
How it works
Diagnostic. We map your competitive landscape, identify your most promising client segment, and define your real advantage.
Strategy. We build your positioning, offer structure, messaging, and channel roadmap.
Delivery. You receive a complete documented foundation, ready to use from day one.
Implementation support. If needed, I guide you through the launch phase.
What you get
A structured document ready to use, which includes:
Research and market analysis including competitive landscape, your most promising segment, your real advantage.
Ideal Client Profile - their role and situation, buying triggers and decision criteria.
Positioning as a clear, specific statement of what you do, for whom, and why you are different from alternatives.
Offer structure - how to package your expertise as a commercial offer clients understand and are ready to buy.
Channel roadmap and first client plan focused on the three most effective channels for your specific situation.
LinkedIn recommendations on profile, content approach and outreach logic tailored to your market.
Add-ons: Client-facing sales pitch. Landing page as a one-pager website.
The result
You leave with a commercial foundation that works beyond your existing network. You know exactly who your client is, what to say to them, and how to reach them.
Why this works
Most consultants and small firms in industrial B2B have never had to think about positioning. Work came through relationships. This programme is built specifically for technical experts who are strong at delivery but need help translating that expertise into a commercial message that opens new doors.
The price
From EUR 2,500